What you believe and who you work with matters

Susannah McFarlane is the founding Director of Lemonfizz Media.

Previously she was Managing Director of Egmont Books UK and Vice-President Egmont Group and co-owner, MD and Publisher of Hardie Grant Egmont.

Susannah has worked with some of the world’s leading brands and counts Thomas the Tank Engine, Winnie the Pooh, Tintin, Enid Blyton as friends not just former colleagues. The original concept creator of Australia’s two leading tween fiction series Go Girl! and Zac Power, Susannah understands kids and loves providing stories that they will love.

Susannah is also a passionate defender of childhood and age-appropriate publishing – you won’t find made-up mall rats in LFM’s tween fiction or or mega-death violence in their boys’early readers – kids need guidance as much as gratification.